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Improving email open rates - http://blog.referralcandy.com/2010/11/12/improving-email-open-rates/ Transactional Emails: Make your first impression count - http://www.mediapost.com/publications/article/104687/ ^ "New Survey Data: Email's ROI Makes Tactic Key for Marketers in 2009 ", MarketingSherpa, January 21, 2009 ^ Pew Internet & American Life Project, "Tracking surveys", March 2000 - March 2009 ^ BtoB Magazine, "Early Email Blasts Results in Higher Click & Open Rates", September 2011 ^ MediaWeek: UK e-mail marketing predicted to rise 15% MediaWeek.co.uk ^ Return Path's Reputation Benchmark Report: "5 ways to increase deliverability", BtoB Magazine, July 2008 ^ The CAN-SPAM Act of 2003 online at ftc.gov or PDF Version ^ a b Fairhead, N. (2003) "All hail the brave new world of permission marketing via email" (Media 16, August 2003) ^ Dilworth, Dianna. (2007) Ruth's Chris Steak House sends sizzling e-mails for special occasions, DMNews retrieved on February 19, 2008 ^ O'Brian J. & Montazemia, A. (2004) Management Information Systems (Canada: McGraw-Hill Ryerson Ltd.) ^ Full text of Privacy and Electronic Communications (EC Directive) Regulations ^ FTC Approves New Rule Provision Under The CAN-SPAM Act (Words 0 ) Email marketing is directly marketing a commercial message to a group of people using electronic mail (email). In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either cold lists or current customer database. Broadly, the term is usually used to refer to: sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately, adding advertisements to email messages sent by other companies to their customers Researchers estimate that United States firms alone spent US $1.51 billion on email marketing in 2011 and will grow to $2.468 billion by 2016. marketing Tags: digital spending , digital wallet , mobile marketing , mobile payments , smartphone ,. Subscription Get our free newsletters that cover the intersection of media, marketing and technology. News for the marketing & media industries in the UK, with stories, job search resources, events listing, and features. Daily Newsletter Tick to receive daily newsletter full of the latest news in creative marketing and media. technology Subscription Get our free newsletters that cover the intersection of media, marketing and technology. Improved handset cameras and displays have turned phones into scanners, enabling coupon technologies such as QR codes and Microsoft tags which offer a richer experience than traditional MMS-based barcode which suffered from reliability and compatibility issues Although NFC will take time to gain traction, ARCchart expects that this emerging technology will eventually provide a substantial boost mobile coupon. Does your business need more customers? We have started a donation program for helping small business owners to understand how email marketing helps bring a lot of customers to the business fast. 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